Widex Allure Now Available in Sioux Falls & Wentworth

Sioux Falls Audiology Associates now offers advanced Widex Allure hearing aids with speech enhancement technology and professional fitting using Real Ear Measurement.

April 13, 2025

At Sioux Falls Audiology Associates, we're excited to announce that the revolutionary Widex Allure hearing aids are now available at both our Sioux Falls and Wentworth locations. This advanced platform represents Widex's most natural hearing experience yet, combining innovative technology with refined design to help you embrace life fully.

The Clear Difference with Widex Allure

The Widex Allure is designed with one goal in mind: to provide users with crystal clear speech without compromising environmental awareness. This balance is what makes Allure special—it allows you to stay fully immersed in your surroundings while ensuring you can understand conversations with remarkable clarity.

Powered by the all-new W1 chip, Widex Allure dramatically enhances processing power and speed. This new chip offers 4 times faster processing speeds and 4 times more memory than previous Widex hearing aids, allowing for more advanced signal processing and improved speech and noise solutions.

Precision Hearing Technology

What sets the Widex Allure apart is its Precision Hearing Technology, which includes several key features:

Allure PureSound™

Building on Widex's established PureSound Processing and ZeroDelay technology, Allure processes sound in just 0.5 milliseconds. This incredibly fast processing ensures that users experience natural sound without the distortion or artifacts found in some other hearing aids. PureSound is especially beneficial for new users and those with mild hearing loss, providing crystal-clear, distortion-free speech that sounds both natural and immersive.

Speech Enhancer Pro

Through advanced noise management, Widex Allure can help you focus on the sounds that matter most. Speech Enhancer Pro uses a 52-band spectral analysis system that provides unparalleled control over speech and noise, ensuring clarity without sacrificing sound naturalness.

The system softens unwanted noise so that it stays comfortably below your hearing level while enhancing speech for crystal-clear conversations. All while preserving your awareness of your surroundings. In Widex clinical studies, 92% of listeners preferred it in noisy situations with 96% reporting less noise annoyance in multiple listening environments.

Dynamic Feedback Controller

Feedback (whistling sounds) is a common issue with hearing aids, particularly for open fittings. The Widex Allure features a redesigned Dynamic Feedback Controller that ensures adaptability for every user. This technology reduces annoying whistling sounds by tailoring its response to the unique shape of your ear canal.

Using adaptive frequency shifting technology, the new system preserves sound quality and makes the target easier to achieve in more open-ear fittings. The adaptive frequency shifting varies by frequency and is relative to the size and speed of the shift, continuously adjusting in real-time to prevent feedback without impacting sound quality.

Dedicated Streaming Compressor

The dedicated streaming compressor means that you can enjoy your favorite music and podcasts without distracting changes in volume or interference from external noises.

Design and Usability

The Widex Allure is available as a rechargeable receiver-in-canal (RIC) device in three technology levels (440, 330, and 220). It features an onboard push button, an LED light indicator, and comes in 10 stylish colors: Tech Black, Titanium Grey, Silver Grey, Dark Cherry, Chestnut Brown, Autumn Beige, Golden Brown, Honey Blonde, Rose Gold, and Pearl White.

The hearing aid boasts up to 25 hours of battery power (with 7 hours of streaming) on a single charge. It comes with two charger options:

  1. Standard Desktop Charger - A compact, stylish device that offers hassle-free, reliable charging. A 4-hour charge provides a full day of use, while a 30-minute charge gives you 4 hours of use.
  2. Charge n Clean - This charger combines charging with automatic drying and sanitization. A 4-hour charge provides a full day of use, while a 30-minute charge gives you 4 hours of use.

The Widex Allure App

In today's digital world, connectivity is a necessity. Widex has designed the new Allure app to make it as accessible as possible, even for less tech-savvy users. This makes it easier for you to adapt to and get the most out of your hearing aids.

The Widex Allure App features:

  • Stream directly to your hearing aids - Receive calls, listen to music, and more. Use the app to adjust the balance between the stream and your surroundings.
  • Customize sound - Adjust bass, midrange, and treble frequencies to optimize sound in situations where you are struggling to hear.
  • AI Assistants - Use the AI Quick Assistant for instant sound recommendations based on other users' preferences in similar surroundings or use the AI Sound Assistant to create personal sound settings for a specific situation.
  • Accessibility - Improve accessibility by adjusting text size on the app or switching between light and dark mode.
  • Apple Watch - Control your hearing aids via Apple Watch. Adjust volume, change program, and check hearing aid battery status.
  • Additional Support - Watch how-to video guides, easily access information to help solve any issues you may experience, and track misplaced hearing aids.

Connectivity

Widex Allure enhances Bluetooth connectivity, featuring:

  • Hands-free two-way calling for iPhones and iOS devices
  • ASHA streaming for Android devices
  • LE Audio compatibility (future-ready for Auracast™ broadcast audio systems)

This means you can stream audio directly from your smartphones and other devices, making calls, listening to music, and accessing other audio content easier than ever.

Additional Accessories

To enhance your Widex Allure experience, several accessories are available:

  • Widex RC-DEX - This remote control allows you to quickly and easily adjust volume and switch between programs. It offers approximately 12 months of battery life.
  • Widex TV Play 2 - An easy-to-use device that offers seamless, high-quality streaming directly to your hearing aids, for an enhanced TV experience.

Fitting Process at Sioux Falls Audiology Associates

At Sioux Falls Audiology Associates, we understand that the first fitting experience is crucial for success with new hearing aids. Our experienced audiologist, Dr. Mandy Rounseville-Norgaard, follows evidence-based best practices, including the use of Real Ear Measurement, to ensure that your Widex Allure hearing aids are perfectly customized to your specific hearing needs.

Real Ear Measurement is a process used to evaluate whether a hearing aid user is receiving the specific level of amplification needed to provide the best possible hearing quality and improvement. This testing ensures that precise amplification is facilitated at the full spectrum of frequencies objectively, rather than just going by the algorithm provided by the programming software and the subjective opinion of the patient.

Dr. Norgaard's personal experience with hearing loss and hearing aids gives her a unique perspective and understanding of the challenges you may face. Her expertise, combined with the advanced technology of the Widex Allure, ensures that you receive the best possible hearing care.

Why Choose Widex Allure at Sioux Falls Audiology Associates?

Choosing the right hearing aid is a significant decision that can dramatically improve your quality of life. The Widex Allure represents the latest advancement in hearing aid technology, offering natural sound quality, superior speech-in-noise performance, and an intuitive user experience.

At Sioux Falls Audiology Associates, we are committed to providing you with the best hearing solutions available. We believe that the Widex Allure, with its innovative features and user-friendly design, can significantly enhance your hearing experience and help you stay connected to the world around you.

Experience the Widex Allure Today

Ready to experience the clear difference with Widex Allure? Contact Sioux Falls Audiology Associates today to schedule a consultation with our audiologist, Dr. Mandy Rounseville-Norgaard. Whether you're new to hearing aids or looking to upgrade, we'll help you find the perfect Widex Allure solution for your specific hearing needs.

Call us at 605-306-3050 or visit our clinics at 4948 E. 57th Street in Sioux Falls or our Wentworth location. We're here to help you hear better and live better with Widex Allure.

Written by
Reviewed by
Mandy Rounseville-Norgaard Au.D.
Audiologist
Read full bio

Dr. Norgaard has over 15 years of experience in practicing audiology, and a lifetime of experience wearing hearing aids. Dr. Norgaard was born with significant hearing loss in both ears and has worn hearing devices since the age of 3.

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